Nursing Standard's complete set of campaign articles
Nursing Standard has been publishing articles
about the Nursing the Future campaign since January. Here is
the complete set, available to download as PDFs.
 Quiet
revolution
(580k PDF file).Nursing Standard volume 19 week 13
Where’s Nina the Nurse?
(416k PDF file).Nursing Standard volume 19 week 11
A
special breed
(300k PDF file).Nursing Standard volume 19 week 10
A
world of difference
(628k PDF file). Nursing Standard volume 19 week 08.
The evolving nurse
(208k PDF file) Nursing Standard volume 19 week 5
Still happy after all these years
(280k PDF file) Nursing Standard volume 19 week 2
Deconstructing nursing: from practice to theory
(292k PDF file) Nursing Standard volume 18 week 52
As others see us
(190k PDF file) Nursing Standard volume 18 week 51
Nursing skills in the corridors of power
(132k PDF file) Nursing Standard volume 18 week 51
Nurse Power
(96k PDF file) Nursing Standard volume 18 week 50
One moment Mr Blair
(276k PDF file) Nursing Standard volume 18 week 49
In at the birth
(308k PDF file) Nursing Standard volume 18 week 47
Making of a midwife
(108k PDF file) Nursing Standard volume 18 week 47
Heat of the night
(120k PDF file) Nursing Standard volume 18 week 47
Take a little more time & Easing the pain
(120k PDF file) Nursing Standard volume 18 week 45
Nursing the future: analysis
(150k PDF file) Nursing Standard volume 18 week 44
Nurses: one big happy family?
(215k PDF file) Nursing Standard volume 18 week 44
Campaign
round-up
(70k PDF file) Nursing Standard volume 18 week 43
Why we love to nurse
Nurses are still writing in support of our Nursing the Future campaign to tell us what their job means to them. Colin Parish selects a sample of their latest contributions
(200k PDF file) Nursing Standard volume
18 week 42
School for scandal
Tomorrow’s nurses are still at school but, as Thelma Agnew reports, they are often discouraged and not given the careers information they need
(300k PDF file) Nursing Standard volume
18 week 36
Lessons in nursing
At the start of our campaign, journalists interviewed school children about their perceptions of nursing. In part two of this series, we report on what happened when these children met real nurses
(400k PDF file) Nursing Standard volume
18 week 35
On the campaign trail
Our Nursing the Future ambassadors are having considerable success across the country in helping to enhance the image and reputation of nursing
(208k PDF file) Nursing Standard volume
18 week 34
Speak up for nursing
Our campaign ambassadors are having media training. Pat Healy joined them at one of the courses and passes on some tips
(416k PDF file) Nursing Standard volume
18 week 33
Nursing goes back to school
Carol Groome and Mim Claridge visited a local school to promote modern nursing, part of our campaign and a theme of this year’s Nurses’ Day
(192k PDF file) Nursing Standard volume
18 week 32
The patient factor
Research into public perceptions of working in the NHS has helped shape the government’s latest recruitment campaign. Chris Walker reports
(200k PDF file) Nursing Standard volume
18 week 30
Pride at work
It’s official, nurses love their work. Adele Waters discusses the results of our reader survey
(392k PDF file)
Nursing Standard volume 18 week 28
An extraordinary job
Change the way nurses’ productivity is measured, says MP Steve McCabe
(180k PDF file) Nursing Standard volume 18 week 28
The right approach
Jennifer Trueland picks up some tips on influencing politicians as RCN Scotland launches its new campaign Right for Nurses, Right for Patients
(212k PDF file) Nursing Standard volume
18 week 27
Making tracks
Campaign ambassador Hilary Rowell talks about her life as a nursing student
(200k PDF file)
Nursing Standard volume
18 week 26
A hard day's night
As part of our series focusing on nurses’ working lives, Hannah Sale describes a night shift in gynaecology
(120k PDF file) Nursing Standard volume
18 week 26
In your own words
Since launching our campaign in January, we have been inundated with letters of support. Here is a selection from our postbag
(348k PDF file) Nursing Standard volume
18 week 25
Lifetime achievement
From birth to old age, Muriel Pears’ family has enjoyed the support and kindness of nurses
(116k PDF file) Nursing Standard volume
18 week 24
It’s a wonderful job
Beverly Malone tells Adele Waters about her journey into nursing and why she wants other nurses to celebrate what they do
(248k PDF file) Nursing Standard volume
18 week 24
Is image important?
Angel, battleaxe, handmaiden and sex kitten. Lisa Berry has analysed nurses’ press coverage to discover the images that dominate the media
(364k PDF file) Nursing Standard volume
18 week 23
Staying the course
Our Nursing the Future campaign continues with a look at nursing as a career choice. Lynne Pearce examines why people embark on nursing studies and what can be done to lower attrition rates
(228k PDF file) Nursing Standard volume
18 week 22
How to sell the NHS
The NHS careers recruitment drive has been described as the most effective public sector recruitment campaign ever. Debbie Andalo explains why
(228k PDF file)
Nursing Standard volume
18 week 21
Every day is different
In the first of a series looking at the professional lives of our campaign ambassadors, Peace Ajiboye describes his work in mental health
(112k PDF file) Nursing Standard volume
18 week 21
Nothing I would rather do
It is not the glamorous image, but the reality of nursing that keeps Deborah Birtchnell in the job
(116k PDF file) Nursing Standard volume
18 week 21
When I grow up I want to be a ...
Recruitment sergeants may have to overcome ‘the yuk factor’ if they want to attract more school leavers
(252k PDF file) Nursing Standard volume
18 week 20
Heart of the matter
Our campaign ambassadors met recently to discuss issues at the core of nursing’s present and future. Daniel Allen reports
(348k PDF file) Nursing Standard volume
18 week 19
Want to feel brand new?
How could nursing improve its public image? Colin Parish asks marketing experts for their ideas on rebranding the profession
(324k PDF file) Nursing Standard volume
18 week 18
The value of nursing
In the second week of our Nursing the Future campaign, chief nursing officers in Northern Ireland, Wales and Scotland add their support
(48k PDF file) Nursing Standard volume
18 week 18
Let's make 2004 a year for nursing
People love nurses, but they wouldn’t want to be one. Our campaign launched today aims to challenge popular perceptions and enhance the profession’s image
(560k PDF file) Nursing Standard volume 18 week 17
What the public say
A survey commissioned by Nursing Standard reveals how the public perceive nurses and how nursing’s status as a profession is changing
(204k PDF file) Nursing Standard volume 18 week 17
Image makeover
Alison Moore analyses the impact of the US Campaign for Nursing’s Future
(172k PDF file) Nursing Standard volume 18 week 17
A fight for the soul of nursing
Beverly Malone explains why it is so important to highlight the positive aspects of nursing
(128k PDF file) Nursing Standard volume 18 week 17
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