Resource centre
Below you will find some of the articles that have been
published in Nursing Standard directly to do with the Nursing the Future
campaign. Those below should help you with any plans you have to start
a local initiative and to give you the kind of background information
you will need. You may download the PDFs, or open them and copy and paste
parts of the articles into any documents you may be preparing.
 Let’s
make 2004 a year for nursing
This article describes the reasons behind the Campaign and why it is aimed
at challenging popular perceptions and enhancing the professions’
images. Nursing Standard volume 18 week 17
Want
to feel brand new?
How could nursing improve its public image? Colin Parish asks marketing
experts for their ideas on rebranding the profession. Nursing Standard
volume 18 week 18
The
value of nursing
The Chief nursing officers in Northern Ireland, Wales and Scotland add
their support to the Campaign. Nursing Standard volume 18 week 18
Is
image important?
Angel, battleaxe, handmaiden and sex kitten. Lisa Berry has analysed
nurses ’ press coverage to discover the images that dominate the
media. Nursing Standard volume 18 week 23
Pride
at work
It’s official, nurses love their work. Adele Waters discusses the
results of our reader survey. Nursing Standard volume 18 week 28
Nursing
goes back to school
Carol Groome and Mim Claridge visited a local school to promote modern
nursing, part of our campaign and a theme of this year’s Nurses’
Day. Nursing Standard volume 18 week 32
Speak
up for nursing
Our campaign ambassadors are having media training. Pat Healy joined them
at one of the courses and passes on some tips. Nursing Standard volume
18 week 33
On
the campaign trail
Our Nursing the Future ambassadors are having considerable success across
the country in helping to enhance the image and reputation of nursing
(208k PDF file). Nursing Standard volume 18 week 34.
Ambassadors
rebrand nursing image
With the Nursing Standard's 'Nursing the Future' campaign in full swing,
Cancer Nursing Practice spoke to two cancer nurse ambassadors, Andy McGovern
and Marjorie Small, about what they hope to achieve. Cancer Nursing
Practice volume 3 number 4
Lessons
in nursing
At the start of our campaign, journalists interviewed school children
about their perceptions of nursing. In part two of this series, we report
on what happened when these children met real nurses (400k PDF file).
Nursing Standard volume 18 week 35.
School
for scandal
Tomorrow’s nurses are still at school but, as Thelma Agnew reports,
they
are often discouraged and not given the careers information they need
(300k PDF file). Nursing Standard volume 18 week 36.
Why
we love to nurse
Nurses are still writing in support of our Nursing the Future campaign
to tell us what their job means to them. Colin Parish selects a sample
of their latest contributions (200k PDF file). Nursing Standard volume
18 week 42.
Campaign
round-up
Nursing the Future is gaining momentum in schools, parliament and on the
net (70k PDF file). Nursing Standard volume 18 week 43.
Nursing
the future: analysis
Health secretary John Reid met with two of our Nursing the Future ambassadors
and promised his full support for the campaign (150k PDF file). Nursing
Standard volume 18 week 44
Nurses:
one big happy family?
Our campaign is attempting to come up with a new image for nursing. But
is it possible for such a diverse profession to agree on a common persona?
Daniel Allen reports (215k PDF file). Nursing Standard volume 18 week
44
Take
a little more time & Easing the pain
What do patients and carers really want from nurses? Colin Parish finds
out, while Lynne Wallis describes her personal experience of nurses’
unique contribution to health care (120k PDF file). Nursing Standard
volume 18 week 45
In
at the birth
As the midwifery profession urgently seeks new recruits, Thelma Agnew
asks three
midwives why they love their jobs (308k PDF file). Nursing Standard
volume 18 week 47
Making
of a midwife
Campaign ambassador Sally Sivas is clinical midwifery manager at Mayday
Healthcare in Croydon. She talks about her work and how her family inspired
her to choose a career in midwifery (108k PDF file) . Nursing
Standard volume 18 week 47
Heat
of the night
Nursing older people is hugely rewarding, says Frances Wheatley. She describes
a typical 12-hour night shift (120k PDF file). Nursing Standard volume
18 week 47
One
moment Mr Blair
We asked our readers what they would tell the prime minister, given five
minutes with him. Here is a selection of the responses we received (276k
PDF file). Nursing Standard volume 18 week 49
Nurse
Power
A staff nurse for 25 years, Labour MP for the past seven years and a
passionate champion for nursing, Laura Moffatt tells Dina Leifer why
she is upfront about saying: ‘Let’s give nurses more power’
(96k PDF file). Nursing Standard volume 18 week 50
As
others see us
The public’s view of nurses is often based on outdated stereotypes.
But
what do other professions make of modern nurses? Felicity Waters reports
(190k PDF file). Nursing Standard volume 18 week 51
Nursing
skills in the corridors of power
Two of the UK’s leading nurses explain what nursing has done for
them
and how it has enabled them to make a difference in the real world (132k
PDF file). Nursing Standard volume 18 week 51
Deconstructing
nursing: from practice to theory
People often talk about ‘basic’ nursing care as if it is the
simplest thing in the world: it looks so easy that anyone could do it.
But there is more to it than meets the eye. We asked three prominent nurses
to spend time watching individual nurses going about their business in
an attempt to get to the bottom of this thing called nursing care. And
when you look beyond the surface it is obvious delivering nursing care
is neither simple nor basic (292k PDF file). Nursing Standard volume
18 week 52
Still
happy after all these years
Despite the pressures of the job many nurses work in the profession for
40 years or more. Lucy Gooding talked to retirement age nurses about their
lifelong careers and what they think of nursing today (280k PDF file).
Nursing Standard volume 19 week 02
Why
we love our nurses
Who better to judge nurses’ performance than the patients in their
care? We asked patients and carers to tell us how nurses have made a difference
to their lives and we were inundated with their positive stories. Colin
Parish reports (832k PDF file). Nursing Standard volume 19 week 03.
The
evolving nurse
Where do you think nursing is heading? As the RCN looks towards the next
stage in the evolution of the profession, we are asking readers to give
us your predictions. (208k PDF file). Nursing Standard volume 19 week
05
A
world of difference
Nursing is about as global a profession as you can get. But when your
working life has been based entirely in the UK, what is it like to use
your skills overseas in a completely new and challenging environment?
Lucy Gooding reports A world of difference (624k PDF file). Nursing
Standard volume 19 week 08.
A
special breed
Agency nurses are often denounced in the national media as parasites
who extract extortionate fees from a hard-pressed NHS. But they play a
vital role in keeping the NHS going and most of them are not just in it
for the money, as Thelma Agnew reports. Nursing Standard volume 19
week 10
Where’s Nina the Nurse?
Pre-school children learn much about the world from their favourite cartoon
characters, but there isn’t a nurse among them. Would a nurse on
children’s television bring benefits to the profession? Colin Parish
investigates and invites you to create your own. Nursing Standard
volume 19 week 11
Quiet
revolution
Lynne Wallis talks to four front line Nursing the Future ambassadors and
their chief executives about what the campaign has meant to them (580k
PDF file). Nursing Standard volume 19 week 13
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