Sample press release

Press releases are used to get the attention of busy editorial offices. Press releases will be used by your employer to give information abut new services your PCT or trust is providing, or to explain about new initiatives in healthcare. The media use them all the time as starting points for further enquiries. They can greatly increase the chance of getting coverage of an event or initiative to do with nursing the future in which you might be involved.

If you have to draft a press release it is important to have a headline which attracts attention, followed by a short explanation of what it is all about.

Just as important is to give the media contact details, with a telephone number where someone who can explain more of what is outlined in the press release can be reached. See Contacting the media.

Below is an example of the kind press release Nursing Standard sends out to other media each week, outlining some of the stories that, in this case, will be of interest to a wider audience than nurses.

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