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Want to feel brand new?
Judging by recent negative press coverage, nursing ’s image could benefit from a makeover. While the profession is generally well regarded by the public,nurses believe many of its prevailing stereotypes are outdated.An improved public image could boost staff morale,enhance the work they are doing and entice others to pursue a career in nursing or return to practice. Download PDF (324k)
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How could nursing improve its public image? Colin Parish asks marketing experts for their ideas on rebranding the profession