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Is image important?

Journal pagesAngel, battleaxe, handmaiden and sex kitten. Lisa Berry has analysed nurses ’ press coverage to discover the images that dominate the media.

How nurses and nursing are viewed by the public has changed over the years. In the 1940s,nursing was highly regarded –albeit low paid –and nurses were portrayed as professionals, selflessly committed to their vocation. By the early 1950s the emerging NHS had shifted the focus from commitment to the profession towards commitment to the nation. Nursing was increasingly placed in the service of medicine.

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